January, 2023 | Futurist Leader Blog

Have you ever wondered what will inspire people and organisations to contribute to climate action? Any good marketer, advertiser or influencer will tell you that any change is driven by impact, reward and emotion. For over a decade, remembering back to my French A-Level oral, in which I said “Je m’inquiète pour l’environnement, car on le détruit…”, I have campaigned though my articles, such as ‘Going Green’, on social media and within the COB Certified E-Business Manager and leader programs about green practices for business. Digital business helps to prevent deforestation through less paper usage, but to deploy responsibly organisations should move to renewable energy for hosting. It has taken more than a decade to finally see major hosting companies move to 100% renewable energy. However, what will motivate change by the everyday citizen? ‘Home’ is a basic human need, but what if one day we had to move home due to climate change? This is a real story for millions around the world and is causing a greater migratory shift than conflict. I predict that Digital Storytelling about these human stories, will be one of the major drivers for citizen commitment to climate action in 2023.

Extract
Top 5 2023 Digital World Predictions

About the Author
Deborah Collier is a strategic and futurist leader in digital, business, education and media. Widely regarding as an expert in digital business and marketing, she is founder and President of industry’s global awarding body Digital Skills Authority, and creator of it’s COB Certified E-Business Manager and Leader programs. As the Futurist Leader, she has developed strategy, led innovation and discussion around are the future of humanity and culture, with a focus on ethical implementation of technology for humanity. She is passionate about economic, social and environmental sustainability and has created products, content and ventures to support this.

The post-pandemic world this year features high inflation and cost of living challenges. While governments and businesses battle strategic goals and the impact on people, global citizens focus on ensuring their incomes cover their spending and savings goals. Digital innovation is at the heart of success in tough economic times. “Mater artium necessitas” – Necessity is the mother of invention in 2023. The pandemic gave a further ignition and impetus for digital business, but the landscape has shifted from “How do we work and do business?”, to “How to we maintain our standard of living?” Students and workers turn to side gigs for additional revenue, while approaching or existing retirees explore Internet businesses to support their pensions, which in several countries are dwindling. Cross-border trade constraints posed by Brexit, delivery strikes and rising oil costs, have made international E-commerce more challenging. Innovation of platforms, digital products, services and business models are the high-impact lower risk alternative. However, with the plethora of online tools and platforms provided for the sale and delivery of video, audio and written content, as well as the ability to build audiences online, the barriers to Internet business are now largely limited to availability of time, quality of content and know-how. 2023 is the year for citizens to start a side gig, generating their income from the digital economy, which is becoming ever more accessible to all.

Extract
2023 Top 5 Digital World Predictions

About the Author
Deborah Collier is a strategic and futurist leader in business, digital, media and education. An expert in digital business, she is founder and President of Digital Skills Authority and it’s flagship series of programs – The Certificate in Online Business Series. During her career she has developed successful e-business models, developed and monetized digital businesses, and has taught and advised leaders at blue-chip organisations and governments around the globe.