As we look ahead to 2025, the future we envisioned in sci-fi movies is no longer just fantasy. It’s taking shape.  The turbulence of the past five years has reached a tipping point, with significant shifts in global power dynamics.  In 2024, major events in government around the world have set the stage for a new era, one marked by rising geopolitical tensions and the increasing influence of authoritarian regimes.  These shifts, driven by deep wealth inequality, are creating a world where technology platforms, businesses, and citizens alike will face unprecedented challenges.  The question is no longer, if the future will change, but how will we navigate profound shifts already underway?  

2025 will be a pivotal year for humanity! We must guide digital implementation toward a positive future, ensuring that digital business and technology serve us, rather than dictate the terms. 
A strategic, thoughtful approach to the digital landscape is essential. To avoid a Usability crisis, it’s crucial to slow down the rollout of new technologies, prioritize proper testing, and focus on user-friendly designs that meet real-world needs.  While automation is key, maintaining the value of human connection is vital. 
Brands that effectively blend technology with genuine customer service WILL build lasting loyalty and thrive.  Additionally, the rise of Agentic AI will transform industries, driving innovation and efficiency.  Successful organizations should embrace this shift to optimize their operations, while ensuring it serves people, not just profit.  
Geopolitical shifts will also reshape the digital ecosystem in 2025, with nations seeking greater control over their tech, people and data. 
To thrive in this fragmented world, we must prioritize tech diplomacy, build strong international partnerships, and tackle regulatory challenges head-on – ensuring a unified, prosperous digital future for everyone. 

Future Dawned Podcast

Deborah’s insights are discussed by hosts at the NEW Future Dawned podcast, a name inspired by her insights.   Listen to the below episode from ‘Future Dawned’
Digital World in 2025 Episode

About the Author

Deborah Collier is an influential strategic & ‘Futurist Leader’ with 30-years’ experience working across digital, technology, marketing and business. A digital, media and technology entrepreneur, described as a ‘global economic force’ as founder and president of industry’s global awarding body Digital Skills Authority. She is also a media CEO, and former non-executive director.

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